Communication Training

Communication Training

Citizens’ Climate Education (CCE) trains individuals to engage climate communication on a human level, learning about the concerns, beliefs, and values of the people they seek to educate about the benefits of climate action. This training relies on techniques that include developing effective listening skills, motivational interviewing, and practicing conversational scenarios.

Effective listening is foundational for advanced work such as motivational interviewing. CCE trainees learn seven associated skills, including encouraging engagement, restating facts, reflecting feelings, and summarizing the major points conveyed during a conversation. Together, these skills help to establish an open, safe atmosphere for people who may be initially reluctant to support climate action.

Motivational interviewing is a communication style that fosters collaboration and offers a package of skills to collaborate with anyone, especially “difficult people.”  CCE draws upon thirty years of research into the effectiveness of motivational interviewing to train individuals to connect more effectively connect with Congressional representatives, local leaders, or even members of their own communities. Trainees learn helpful mnemonics that frame key components of its collective approach, making it simple to employ core motivational interviewing techniques in future climate communications.

Finally, CCE provides volunteers with conversational scenarios that enable them to practice active listening and motivational interviewing. By practicing the identification of initial beliefs followed by bonding, connecting, and inspiring, these scenarios offer volunteers a high comfort level as they engage in the difficult work of climate communication.